Episode 15 - The Dos and Don’ts of Internal and External Crisis Communications for Law Firms
In the second TLPS podcast in this collection focusing on providing practical support and assistance to those working in the legal ecosystem during this time of extreme change, we spoke with communication gurus Sharon de Bomford, Principal at Write Results and Olivia Kruimel, Senior Marketing Manager, Transaction Banking at Standard Chartered Bank. Sharon and Olivia have both spent many years in law firm communication roles crafting the messages that help find calm in a storm, so they know a thing or two about the topic of this podcast: The Dos and Don’ts of Internal and External Crisis Communications for Law Firms.
And, it’s a very important topic for law firms right now! When there’s so much going on, it can be hard to work out what to say, who to address it to and when to say it. It’s a delicate balance – get it right, and the marketplace embraces you, get it wrong and the opposite is true. And, people have long memories!
But, it’s not only the external marketplace at large that you need to focus on…your firm’s clients and staff need to know what you’re thinking too. In tough times, clients need to know your firm can still provide the services they need. Your staff are concerned about their jobs. Saying nothing is not an option. So, how do you get the right message to the right people at the right time? These are the questions we answer in this podcast…along with a bunch more too!
Thank you so much Sharon and Olivia for sharing your experience, practical tips and common sense approach to this topic – fabulous!
Sharon has also written an excellent blog post which listeners will also find helpful, it’s titled “Communicating in a crisis – a guide for smaller professional services firms” and you’ll find it here.