Episode 66: What do clients really want (B2B and B2C)?

Episode 66: What do clients really want (B2B and B2C)?

Do we know what our clients really want from us? Is it the same as what it used to be and if not, how do we know and what’s changed? Should the client experience of our legal practices differ in the B2B or B2C market or, are there some things that every client wants? Are we providing legal services and products that best suit lawyers or those that truly cater to clients? What have we learnt from working with clients differently during COVID-19? What can we learn and emulate in the world of client experience from other industries?

In this session, Howard Wilbury, Managing Director, Dutch Uncle, facilitated a discussion with those who “walk” this “talk” every day in the legal world of client experience:

Justine Lamond, National Marketing and Business Manager, Nexus Law Group
Melissa Scott, Senior Legal Counsel (Global), Megaport
Carl White, Chief Experience Officer and Director, CXINLAW

This podcast was part of the CLI-ALPMA Innovation and Legaltech Week 2021 Live program on 11 February 2021.

If you would prefer to watch rather than listen to this podcast, you’ll find the video in our CLI-Collaborate (CLIC) free resource hub here.